Intuit Ad Campaign to Wipe out their own customers

https://accountants.intuit.com/community/proseries-tax-discussions/discussion/natp-responds-to-apparent-intuit-ad-campaign/00/308168

We need @Jim-from-Ohio to help us with the numbers, but the way I read the Intuit fact sheet here

https://investors.intuit.com/_assets/_9891dcc3155fed93cd0c47fd8755e179/intuit/db/946/9949/fact_sheet/FQ4+2024+Fact+Sheet+External_.pdf

. . .Pro Software is a pimple on the Intuit tax software posterior, with TurboTax bringing in more than 7 times as much revenue.  There is always going to be a need for professional software, and there is always going to be a need for DIY software.  Intuit does not have a monopoly in either market.  If you think your clients -- present and potential -- are going to be lured away by an advertising slogan, then you should ask yourself what you might have done better to convince them you are worth your fees. 

See it at https://www.youtube.com/shorts/ZBkWnUeA1FA

Sounds to me that they don't need us anymore because we helped them build this huge data base of clients they can poach from us. And on top of that, we no longer have a value to them since TT is a 7 billion money maker and our fees while substantial to us, are a drop in all the oceans to them. I have been using Lacerte since Larry was there. I bet he would not be happy about this turn. They are literary sacrificing us for their $$'s

Update from my association, people. I had faith in Inuit - and it appears that they listen

Dear Victoria,

Following discussions with Intuit regarding their latest ad campaign, I'm writing to provide an important update. We know many of you expressed concern about the message in their “tax break up” ad that encouraged taxpayers to move away from working with their current tax professional and choose a TurboTax expert instead. Intuit has informed us that they are discontinuing this ad and have already begun implementing changes, which are expected to be completed by the end of October.

During our conversation, Intuit reaffirmed its commitment to supporting tax professionals and the growth of the tax and accounting industry. They also expressed gratitude for our feedback and clarified that the campaign intended to encourage taxpayers to work with a tax preparer. However, we communicated that NATP did not interpret the ad this way, and Intuit acknowledged the concerns raised by our community. They also highlighted that the intended focus of the ad was on serving lower-income taxpayers who often switch preparers in search of more affordable options, a population of taxpayers many NATP members also serve.

We remain open and agree to have further discussions with Intuit and other stakeholders on how we, as a group, can help uplift the entire industry and expand opportunities for all tax preparers. While these developments are encouraging, NATP will continue to suspend the acceptance of advertising, sponsorship, or exhibiting dollars from Intuit until genuine support for working with us and other stakeholders to build the tax professional community is demonstrated.

As always, NATP remains committed to advocating for the tax profession and ensuring tax professionals have the resources, education, and support they need to serve their clients effectively. We believe in fostering strong relationships between tax professionals and taxpayers and advocating for a robust and well-supported industry that benefits all stakeholders.

We will keep you informed of any further developments. Thank you for your continued dedication to our profession.

Sincerely,

Scott Artman, CPA, CGMA
CEO
National Association of Tax Professionals

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My understanding is they will beat last year's fee by 10% but you have to provide a receipt. I'd be happy to supply receipts for $10 - go ahead and beat that TT! Ok, maybe I wouldn't but I'd like to. I don't feel I would lose any clients to TT but I'm very offended by the this marketing campaign. I've been loyal to ProSeries for 29 years, that's obviously a one way street.