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Level 10
February 23, 2026
Question

Intuit's direction away from preparation

  • February 23, 2026
  • 0 replies
  • 4 views

Intuit will be holding their Connect ON conference in tax season.  That means they don't care as much about folks whose main business is tax preparation.  Interested in your thoughts.

 

This seems to be Intuit's future plans:  Intelligence, AI, Advisory, Qb, "modern firms"

 

What is the word "on" in all caps referring to?

"Hear from Intuit leaders as they cover the latest innovations from our quarterly release. They’ll share recent updates across the Intuit platform—including Intuit Intelligence, Intuit QuickBooks, Intuit Accountant Suite, and Intuit Enterprise Suite—designed to scale, improve collaboration, and support...